It's still a couple of weeks till my birthday but I got a birthday greeting in the post today. From my supermarket. So very touching... sorry if I sound a bit cynical, but really, it's nice of them to offer me a free box of chocolates (though in some ways it's the last thing I need...) but what narks me is the sentimental gibberish they put on the card: "Because you're really special, we'd like to make a fuss, by treating you to something sweet, especially on us." Well, really, I wouldn't have appreciated such twee mock-poetry from a friend, but from my supermarket? In what way exactly am I special to them? Do they particularly value the way I wheel my trolley round their aisles? Do they admire my own special way of choosing carrots?
But this is nothing compared to the pharmacy chain with whom I also hold one of those so-called loyalty cards (do they really think they can buy my loyalty by giving me one penny back on every pound I spend? I'm not that cheap!) - I hardly ever shop there, but I still get these ridiculous leaflets in the post with all sorts of money-off vouchers (usually for stuff that I have no interest in buying) which they claim to send me especially "as a valued customer". I look at those and think: aren't you confusing me with someone else? someone who actually spends more than the odd five pounds once in a blue moon when she's sort of stuck? I know for a fact that there are women out there who spend a small fortune regularly on make-up etc, so their "valued customer" threshold seems a bit low.
Thank God I don't need these corporations to give me a sense of value and of being special.
But this is nothing compared to the pharmacy chain with whom I also hold one of those so-called loyalty cards (do they really think they can buy my loyalty by giving me one penny back on every pound I spend? I'm not that cheap!) - I hardly ever shop there, but I still get these ridiculous leaflets in the post with all sorts of money-off vouchers (usually for stuff that I have no interest in buying) which they claim to send me especially "as a valued customer". I look at those and think: aren't you confusing me with someone else? someone who actually spends more than the odd five pounds once in a blue moon when she's sort of stuck? I know for a fact that there are women out there who spend a small fortune regularly on make-up etc, so their "valued customer" threshold seems a bit low.
Thank God I don't need these corporations to give me a sense of value and of being special.
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